Explore people's current experience with your product or service, their interactions, feelings and expectations, as well as their ideal experiences and flows.

Based on research insights, we build personalized stories that illustrate concepts and opportunities, and help to shape, test and validate the design of your product and service concepts.

Our research and design teams map out the customer journey of the user through the steps of a service, and all of the interactions that make that journey possible.

Our researchers and designers develop potential business models based on qualitative and quantitative research insights.

Our researchers and designers work together to generate ideas for your product or service. These are often based on the pain points and opportunities emerging from the fieldwork.

In workshops with clients and stakeholders, or in internal teams, we develop opportunities into concepts that can be prototyped and tested.

We develop a simulation of your service that can be tested with your target audience.

Understand how your stakeholders interact and influence each other's actions, and how they can affect the development of your project.