Behavioral change strategy
We create research-based models of what drives people’s behaviors, and ways to nudge or guide them to new behaviors.
Task analysis
Gain an in-depth understanding of how your customers use your product or service – their expectations, difficulties, favorite aspects, and main points to impact them.
Persona modeling
Get to know your customers’ typical attitudes, expectations, aspirations and behaviors, through personas based on qualitative in-depth research.
Shadowing
By following people as they go about their daily lives, we see the insights that people can’t always put into words.
Contextual interviews
Interviewing people in their work and life settings helps us to understand their attitudes, expectations and challenges.