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As a partner of the EZY – Crowd Go (an EIT funded project), Experientia co-designed wayfinding solutions to guide crowds during temporary events in public spaces.
We conducted stakeholder research and led co-design activities with event managers and security professionals to identify new service opportunities, provide UX guidelines and design the prototype of the IoT dashboard.
3 things to know
Clarify the needs and “jobs to be done”
Investigate start-up MVP market interviewing stakeholders involved in the event management industry, to clarify needs, pain points and opportunities regarding the management and monitoring of crowds.
Define the value proposition
Using co-design methodology to identify a long term USP for safe exit strategies during temporary events. Future customers are both public authorities and private organizations that would benefit from using a system that guides event-goers to the least crowded exits.
Design and validate the MVP solution
Defining UX strategy and guidelines for visitor front-end exit guidance and designing a hi-fi dashboard prototype of the operational lights and sensors back-end IoT.
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Context
In the context of the European research project EIT (European Institute of Technology) Digital, Experientia co-designed wayfinding solutions to guide crowds during temporary events in public spaces. The IoT solution combines non-invasive WiFi crowd monitoring and crowd guidance directions using smart lights and sensors.
Challenge
During the initial and exploratory phase, we conducted stakeholder research and led co-design activities with event managers and security professionals to identify new service opportunities. During the design phase, we defined UX guidelines and designed a dashboard IoT prototype for security and facility managers to recommend behavior choices based on a data analysis of crowd-behavior.
Research
During the “early bird period” November-December 2019 Experientia research team conducted in-person and remote stakeholder interviews. The in-depth interviews allowed us to investigate the research question from a broad, comprehensive perspective. The main objective of the research was to investigate and identify opportunities for temporary event management.
Model
At the beginning of 2020 Experientia conducted a kick-off workshop with all the partners . We shared insights from the stakeholder and user research phase to inform and define the value proposition. Through participatory and co-design methodologies we facilitated the development of the next phases as well as conducted concept ideation activities.
Design
Experientia and the Polytechnic University of Milan used the findings from research to frame and define solutions for the design phase.In particular, we define the design guidelines for effective and inclusive crowd guidance and developed three innovative concept for addressing crowds during temporary events. Moreover, our interaction team design and validate the HI-fi prototype of the centralized dashboard, aim to collect crowd data and help operator make decisions and set the light system.
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