Task analysis
Gain an in-depth understanding of how your customers use your product or service – their expectations, difficulties, favorite aspects, and main points to impact them.
Persona modeling
Get to know your customers’ typical attitudes, expectations, aspirations and behaviors, through personas based on qualitative in-depth research.
Cultural probes
Cultural probes are used in workshops and interview sessions to elicit responses, understand people’s associated emotions and attitudes, and inspire designers’ thinking.
Video ethnography
Videos filmed during fieldwork can be shown to your stakeholders, giving them an immersive understanding of the research and its value to business.
Diary studies
People record their actions, behaviors and feelings in their own words, creating a valuable and rich research resource.
Qualitative and quantitative research
Quantitative research looks at how many people do or think something, while qualitative research finds out why.
Shadowing
By following people as they go about their daily lives, we see the insights that people can’t always put into words.
Contextual interviews
Interviewing people in their work and life settings helps us to understand their attitudes, expectations and challenges.