Scenarios
Based on research insights, we build personalized stories that illustrate concepts and opportunities, and help to shape, test and validate the design of your product and service concepts.
Customer journey mapping
Explore people’s current experience with your product or service, their interactions, feelings and expectations, as well as their ideal experiences and flows.
Summative evaluations
People carry out task-based activities to identify pain points, usability issues and points of excellence in your interface.
Formative evaluations
Shape your interface design process by involving users in identifying best practices and potential pain points found in similar designs.
Multivariate testing
See how customers react to changes before you implement them, with comparative versions of design elements and copy.
Heuristic evaluation
Our experts assess your website or platform and highlight best practices, pain points or usability issues, and recommend improvements.
Choice architecture design
Understand and influence how your customers make decisions related to your product or service.
Behavioral economics
We use behavioral economics principles to understand and design for people’s natural habits in systems and marketplaces.
Cognitive modeling
Our frameworks illustrate people’s thought processes in given contexts, showing critical moments where design can have an impact on their behaviors.
Behavioral change strategy
We create research-based models of what drives people’s behaviors, and ways to nudge or guide them to new behaviors.