Diana

Experientia created Diana, a prototype of an intense pulse light treatment machine for Tecno System S.p.A, as part of the Canavese Connexion project to promote design by regenerating the Piedmont Canavese industrial area.

Diana is a pulsating laser machine designed to satisfy existing and future needs of the beauty industry, based on an analysis of current wellness trends. Non-invasive intense pulse light treatment is used in therapy for skin rejuvenation, and the repair of damaged skin cells, with both medical and cosmetic applications. In the Diana prototype, ergonomics and a simple graphic interface combine in a pleasing user experience, which helps to bring calm and tranquility to the patient.

Understanding
The Canavese Connexion was a project to promote design by regenerating the Piedmont Canavese industrial area. Based on an idea of the Design Gang Network, together with the City of Ivrea, the project was a part of the Turin 2008 World Design Capital year.

The project exhibition presented innovative designs from ten teams, all strictly “Made in Italy”. Teams comprising professional designers, a student designer and a Canavese company worked to design and develop prototypes of products that could alter the company’s core business, based on technology that the company already had in its possession.

The Experientia team, led by Experientia design director Jan-Christoph Zoels, worked on Diana, an intense pulse light treatment machine for Tecno System S.p.A. Light treatment is used in skin rejuvenation therapy, to repair damaged skin cell structures, for both medical and cosmetic conditions.

Design
Diana is based on an analysis of current wellness trends. It incorporates three “visions” for the future of the industry:

• Holistic vision: physical and mental well-being, uniting pleasure and health in a vision of personal growth and harmony;
• Green Vision: sustainability as an integral part of human ethics and values;
• Emotional vision: balancing the stress and commitments of everyday life by answering emotional needs through personal healthcare.

Prototyping
The prototype works to satisfy a part of the needs of the beauty and medical industries: ergonomics and a simple graphic interface combine in a pleasing user experience, which helps to bring calm and tranquillity to the patient.

Final deliverables
The final prototype, Diana, was presented at twin Canavese Connexion exhibitions in Ivrea and Turin.