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Wistron

Improving digital signage in supermarkets

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Improving digital signage in supermarkets

Wistron

Wistron, a Taiwanese original design manufacturer, asked us to investigate how existing and emerging technology can be used in mid-sized supermarkets to improve the shopping experience.

3 things to know

  1. We analyzed the market looking for good practices, current innovations and future trends in mid-sized supermarkets and stores.

  2. We undertook qualitative research in New York and Milan, and represented the behavioral patterns uncovered through life cycle analysis and engagement profiles.

  3. Bringing our insights to Wistron, we facilitated an innovation workshop to identify potential opportunities and collaboratively generate scenarios for future supermarkets.

To understand shoppers’ experience of retail stores, we investigated their unfulfilled needs, identified purchasing behaviors and analyzed technology usage in relation to shopping.

We undertook qualitative research in New York and Milan, which comprised contextual interviews, shadowing and an ethnographic exploration of mid-sized supermarkets. Based on the different behavioral patterns uncovered, we then created multiple life cycle profiles demonstrating how singles, couples and families’ shopping habits diverged.

Bringing our insights to Wistron, we designed and facilitated a two-day innovation workshop in Taipei with clients and stakeholders to identify potential opportunities and collaboratively generate scenarios for future supermarkets.

Our deliverables include a research report and presentation, customer journeys, a custom engagement and lifecycle framework, future scenarios and an opportunity map.

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