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SAP

Creating the “perfect day at work”

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Creating the “perfect day at work”

SAP

SAP asked us how to create a “perfect day at work” for their employees.
We used ethnographic research methodologies to explore ways to improve the day-to-day work experience at SAP.

3 things to know

  1. The same tools that help us to understand your customers’ mindsets can be applied to understanding your employees.

  2. We used ethnographic research methodologies such as contextual interviews and persona modeling to explore ways to improve the day-to-day work experience at SAP.

  3. Our recommendations for improvements guided management on implementing new processes and systems smoothly, as well as managing people’s responses to change.

We often use our expertise in ethnography to research customer’s behaviors. But the same methodology can be a powerful tool to help companies to improve their business from the inside out – improving productivity and culture within organizations.

Using personas, modeling and more
The same tools that help us to understand your customers’ mindsets can be applied to understanding your employees. Experientia conducted contextual interviews and shadowed SAP employees to develop insights on how people work and the daily issues and frustrations they encounter with work systems.

We modeled our findings just like any other ethnographic project, developing personas and activity maps that highlighted critical areas of concern for different employee roles.

Recommending change with impact
We used personas, models and maps to visualize the employees' behaviors and attitudes, and identify areas where the system excelled or was problematic.
Our recommendations for improvements guided management on implementing new processes and systems smoothly, and managing people’s expectations and responses to change.

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