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PMI

Building corporate brand intelligence

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Building corporate brand intelligence

PMI

Experientia, with Accenture, developed a new integrated corporate platform for PMI, an international consumer goods company.

3 things to know

  1. Experientia, with Accenture, developed a new integrated corporate platform for international consumer goods company PMI.

  2. To identify service opportunities, we conducted ethnographic research with stakeholders from different levels within the company.

  3. We delivered an interactive prototype incorporating the flexibility and clear taxonomy highlighted as user requirements during fieldwork.

Experientia designed a platform for PMI’s worldwide network of marketing employees to access information and documents that revolve around the company’s market, communication and commercial activities. They can also browse company news, receive instant updates, create and personalize their profiles and interact with other users.

Working with stakeholders from different levels within the company, we were able to identify user profiles and requirements using methods such as task analysis and card-sorting. We then translated our insights into service opportunities, and created a corporate platform that incorporates a flexible and clear taxonomy of user needs and functions.

Our final deliverables included a service opportunity map, use cases and an interactive prototype.

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