How can you ensure that what looks good on the drawing board works smoothly and successfully in real life?

How can you make sure that your website concept is as clear and simple to your users as it is to you?

Companies often don’t have the time or expertise to comprehensively test their products and services. Others don’t take full advantage of the knowledge and methods available. Sometimes the eyes of an expert can quickly anticipate problems and issues that the creator may have overlooked. Other times, it takes potential users to try the product or service out, to perform tasks and navigate systems to find flaws or unclear areas. Potential users can also identify new potential uses and new requirements, informing the concept and design phases.

At Experientia, our human-centred approach ensures that problems and flaws are discovered before a product hits the market, and that findings feed back into successive stages of iteration and development. This approach informs not only our testing, but also our research, development and concept design, leading to an end-result that satisfies the people it is aimed at.

How can you influence and manage touchpoints so that the message you want to express comes through?

Moving your company from a product-centred orientation to a more holistic, eco-systemic viewpoint means considering the entire customer journey as a series of critical encounters that take place over time and across multiple channels. Each encounter makes up part of your customers’ experience, and is a mini-experience in itself: shopping, in-store, packaging, the moment of purchase, unpacking, website — every moment in which your customer comes into contact with your brand.

At Experientia, we can help you to understand what message your customer touchpoints are currently conveying to customers, what people really need and want in your market, and how to align your goals with their needs.

Innovating is about more than just having a good idea. It’s about creating something that your customers will really value. There are many reasons to innovate: to capitalise on advancing technology; to stay ahead of competitors; to grow your business beyond current offerings. But the most important reason is the one that all innovation should be centred around: to satisfy the changing and evolving needs of your customers, their lifestyles and behaviours.

The most important part of innovation is not producing something new for the sake of novelty, or even for the sake of being first on the market. Instead, innovation starts with people, and a deep understanding of their needs and contexts, which leads to the identification of gaps and opportunities in your market, or in new markets. Innovation that is grounded on these solid bases leads to those iconic products and services that people love. By focusing on people first, innovation becomes success.

How can you ensure that your approach is market-driven and based on the needs of the target group? How can you gain customer loyalty?

Who are your competitors and how are they represented in the market you are trying to enter?

How can you develop new products tailored to the specific cultural and local context of this market?

What strategies and entry mode should you adopt?

Before entering any market, it’s essential to be able to answer these questions with confidence. We can help you to analyse the market you want to enter, and identify appropriate product and service offerings, as well as entry strategies and business models.

In particular, we can offer you our vast experience in developing markets, where the needs and desires of the population can differ greatly from those of the developed world.

Our business strategies are always actionable, as they are constructed together with guidelines for implementation, to make the process as smooth and simple as possible.

The challenge for companies is to find a way to tap into people’s way of thinking, to see the possibilities that come out of people’s everyday lifestyles, and to identify unique opportunity spaces for innovation to satisfy people’s needs – both those that they are aware of, as well as hidden or unarticulated desires and motivations.

Based on insights into people’s daily lifestyles, and a comprehensive study of existing solutions, limitations and best practices, Experientia designs innovative solutions to reach, engage and excite your customers. By involving actual end-users in research, design and testing phases, we ensure that our solutions are concretely based on real needs and behaviours.

Next to understanding the future needs of your customers, this universal challenge includes envisioning future scenarios for your specific field and finding answers to questions such as:

How will newly emerging technologies and trends affect my business?

How will my industry be affected by changes in people’s behaviour?

How can I evolve my products and services into tomorrow?

Designing for the future is not about the generation of science-fiction ideas. It has to be rooted in real needs and behaviours. We can help you to tailor your products and services to future needs, by anticipating trends and changes in people’s behaviours, developing future scenarios, and prototyping future experiences. Our foresight methods inspire, guide and frame your future product and service innovations and enable you to establish a long-term innovation strategy.

Yet, how can you leverage design’s ability to be a key differentiating factor and develop concepts that clearly position your products and services in the market?

How can you creatively develop strategies that stress your company’s uniqueness and the unique sales proposition of your products and services, clearly differentiating yourself from your competitors?

How can you ensure that your company’s strategy and vision are integrated in the design of your products and services?

How can you ground your strategy on people’s real needs and the opportunities that spring from them?

Those are some of the questions that are on our daily agenda, when working with our clients. We use design thinking to develop strategies that are based on a deep understanding of the market and the customer. By leveraging the creativity of our interdisciplinary staff, we identify how your customers’ contexts, behaviours and needs can be met to achieve business goals. We also provide action plans and guidelines to implement your strategy successfully in the design of your customer touchpoints, such as packaging, product or web sites.

We believe design is a key shaper of strategy. Experience design goes straight to the heart and mind of the customer, their experience of a company’s products and services, and their future desires and behaviours – it’s a vital puzzle piece in developing successful business strategies that put people first, and align winning business goals with people’s needs.