Experientia » About us

Renzo Giusti

erin — Wed, 02 May 2012 12:27:35 +0000

Renzo Giusti has a master’s degree in interaction design from Domus Academy, Milan, where his final project was a concept for an Urban Risk Barometer in conjunction with Fujitsu, for information management in hazardous urban contexts. During his time at Domus Academy, he worked as a course coordinator and project assistant for the interaction design master’s degree, and was able to work with the many design studios, consultancy agencies and industry partners that Domus collaborates with.

Renzo’s design expertise covers the broad spectrum ranging from digital artefacts to interactive systems. This includes the conceptual domains of User Experience Design and Service Design, Graphic User Interface Design and Tangible User Interfaces.

Renzo is particularly interested in mobile communication tools and services, technologies as facilitators of social change and unconventional uses of technology. He is also fascinated by large scale urban displays: he worked with a team to develop the “Dot MM” design for an electronic store façade, which won second place in the 2005 Domus Academy Media-world/Mediamarkt® Competition.

Renzo’s other experience includes coordinating the didactic “Interactive Communication” programme for the InDeX (Interaction Design Experience) project: a master’s programme promoted by Edugov Consortium in Sardinia; and associate researcher for the EU-funded research project, I.Ro.Me.C, led by Prof. Patrizia Marti (University of Siena).

Andrea Branzi to an interviewer:

Q: How do you see the City of the Future?

AB: I see it as a high-tech shantytown

Niti Bhan

erin — Wed, 02 May 2012 08:51:26 +0000

Niti Bhan is an expert in user-centred innovation planning and strategy development for emerging consumer markets. She specialises in evolving and adapting business models, frameworks and tools from developed countries to be relevant and appropriate for markets at the bottom of the social and economic pyramid (BoP).

Her education includes an MBA from the University of Pittsburgh, a Bachelor of Engineering from Bangalore University, and studies in human-centred design from the Institute of Design, IIT, Chicago, where she was also Director of Graduate Admissions. This multidisciplinary background has fostered her ability to integrate design tools and methodology with business thinking and metrics, and to distill vast amounts of disparate data into cohesive and actionable insights.

Niti has written extensively on design, innovation and strategy for the lower income demographic markets in the informal economy. Her personal site (www.nitibhan.com) includes her blog as well as links to her published articles, including “Design for the next billion” cited by the late CK Prahalad in his revised 2010 edition of The Fortune at the Bottom of the Pyramid, among other journal articles.

Most recently, Niti researched the adaptation, design and development of interdisciplinary methods, frameworks, tools and systems with a particular focus on the informal economy in the developing world at Aalto University’s Design Factory in Espoo, Finland, where she was based from April 2009 to July 2011. Since then she has been actively consulting with enterprises seeking to enter the emerging consumer market opportunities on the African continent.

An established speaker, her plenary keynotes include ‘The Mobile as a Post-Industrial Platform for Socio-Economic Development and innovation at the bottom of the pyramid and emerging markets’ as closing speaker at the Computer/Human Interaction conference in 2007 in San Jose, California, and the TownHall Plenary at the Global Women’s Congress in Deauville, France in 2010. She was also a judge at the Pivot25 conference in June 2011, in Nairobi, East Africa’s first conference for developers and startups.

The only certainty is uncertainty.

Publications

www.nitibhan.com/p/articles-and-archives.html

Caterina Manolino

francesca — Wed, 11 Apr 2012 12:59:53 +0000

Caterina has a master’s degree in Communication in the information age from the University of Turin. Her studies focused on semiotics and human-machine interaction. She is fascinated by how signs and signification play a role in communication.

Before joining Experientia as an information architect in 2012, Caterina worked as copy writer and information architect in Domino, and as copy writer and public affairs head assistant at Seat Pagine Gialle. In 2010 she won Telecom’s Working Capital project for innovative web 2.0 projects with Fairytaling, 2.0 for edutainment.

Aside from her mother tongue Italian, Caterina is also fluent in both English and French.

Technology can add value to work and activities when it supports embodiment, situatedness, and deep social and contextual awareness.

Fabio Carnevale Maffé

francesca — Thu, 09 Feb 2012 09:24:58 +0000

Fabio is a user experience designer with an international and multidisciplinary background. He completed his studies between Italy, Portugal and China, obtaining a MSc in Design Innovation from Tongji University Shanghai, and a MSc in Product Service System Design from Politecnico di Milano. He has worked both in Italy – for an interior and product design studio- and in China, at Enovate, an insights firm based in Shanghai. There he specialised in ethnographic and market research, focusing on behavioural studies for International brands and Ad agencies such as Ogilvy and Mathers, Horizon Hobby and Unilever.

In Experientia since 2011, he focuses on user research, transforming insights into design propositions.

Aside from his mother tongue Italian, Fabio speaks fluent English, intermediate Portuguese and basic Chinese. He loves outdoor activities and tries to keep in touch with nature by riding on his bike -even in the worst traffic jams- and by crossing the Atlantic Ocean on a 10mt sailing boat.

Cultures, generations and social classes can meet in unexpected ways. And the observation of these dynamics creates very interesting social innovations, ready to be discovered and understood.

www.fabiocm.com

Alessandra Canella

francesca — Thu, 09 Feb 2012 09:16:27 +0000

Alessandra just came back from Shanghai, where she has lived for a year and a half attending the PoliTong program – a double master degree in Design and Innovation at Tongji University. She graduated in Product Service System Design at Politecnico di Milano and discussed her thesis about sexuality in China, designing a product service system for Chinese women to instill the concept of sexual wellness.

Charmed by intercultural consumer behaviour studies and by the strength of social innovation, she believes research is a very effective way to better understand consumers.

At Experientia –which she joined in 2012-, Alessandra is a user experience designer, focusing on how to connect research with the design phase. Furthermore she is a lecturer for a seminary in Social innovation at Politecnico di Milano and a lecturer of visual communication applied to sustainable energy at Politecnico di Torino.

Aside from her mother tongue Italian, Alessandra speaks fluent English and basic Chinese.

I don’t believe circumstances can make you what you are

www.alessandracanella.com

alessandracanella.tumblr.com

Anna Wojnarowska

francesca — Thu, 09 Feb 2012 09:16:17 +0000

Anna joined Experientia in October 2011, after completing an MSc in Digital Anthropology at University College London. Supervised by acclaimed anthropologist Dr. Stefana Broadbent, she has conducted a research on the usage of digital technologies by long-term patients of a cardiologic institute, which was awarded with distinction. She also holds an MA in Social Psychology, with a specialisation on how social networking sites influence the development of users’ identities.

Thanks to her studies, Anna has developed valuable skills in ethnographic methodology and –more importantly- a cultural perspective on social phenomena associated with new technologies. As one of Experientia’s user experience researchers, Anna’s focus is to deliver an interdisciplinary approach to social science, providing quantitative and qualitative ethnographic insights, towards a better understanding of human needs.

Anna is a Polish native speaker, but thanks to her studies abroad, she is also very fluent in English.

Engaging in people’s ordinary lives, getting to know what drives and constraints them and putting all of these small pieces together has always been my passion. And right now it became my work as well!

Dohun Jang

francesca — Thu, 09 Feb 2012 09:16:03 +0000

Dohun Jang has a Bachelor’s degree in visual-communication design, from Kyung-sung University in South Korea.  Before beginning his career at Experientia – which he joined in Dec, 2011 as a visual design and interaction design intern- Dohun has been a member of the Korea Design Membership organized by the Ministry of Knowledge Economy, for three years. In the meantime, he has also attended a sustainability workshop at Domus Academy in Milan, Italy.

In addition to all this, he is also a rather skilled calligrapher.

I believe in your dream

www.yuluck.com

Yohan Erent

admin — Wed, 30 Mar 2011 12:28:25 +0000

Yohan Erent has a Master’s degree in interaction design from the Ecole de design Nantes Atlantique in France. Since March 2011, he is one of Experientia’s interaction designers. His previous work has included website design and development, video design and logo creation. He was a finalist (October 2010) in the Adobe Design Achievement Awards, in the Browser-Based Design category.

He speaks French (mothertongue), English and basic Italian.

Being a designer, for me, means being open minded and always wanting to learn about the world around us. Working in a multicultural company as experientia is one of the best way I know to achieve that.

www.yohanerent.com

SeungJun Jeong

admin — Tue, 29 Mar 2011 09:44:35 +0000

SeungJun Jeong has a bachelor’s degree in product interaction design, from INJE University in South Korea. He has also studied interaction design at Domus Academy in Milan, Italy and has completed a design internships with Redesign Busan and EOS Design Busan in Korea. He has worked at the Product interactive lab at INJE University and has recently been the Promotion Team Head for Samsung Tesco Homeplus. In 2010 he won the IF concept design award, at the International Forum, Germany and two Red Dot Concept Design Awards. In 2011, he also received an honourable mention for the International Kitchen Tool Award from World Kitchen USA. Seung Jun joins Experientia in february 2011 as an interaction product designer.

He speaks Korean (mother tongue) and English.

Failure is better than nothing to do

www.design-jay.tumblr.com

Eloisa Fontana

erin — Fri, 11 Feb 2011 09:30:53 +0000

Eloisa Fontana is a communication and information designer, with visualisation skills and an interest in design research. She has a Bachelor’s degree in Graphic and Industrial Design from Brasilia University in Brazil and a Master’s of Science in Communication Design from the Polytechnic of Milan. In parallel with her MSc, she was selected for the Alta Scuola Politecnica two-year program, focused on multidisciplinary innovation, in which she participated in a research project in the textile field together with Zucchi Group Italia.

Her past experiences include graphic design, editorial design and web and digital services and she has a special interest in interaction design and information visualisation. At Experientia she has been working on several graphic and interaction design projects related to Business Intelligence, as well as working with the research and usability teams. She speaks Brazilian-Portuguese, Italian and English.

Design for me is about a continuous reinvention of the way you observe something, giving it new meanings and visual understanding. My passion for design made me come to Italy and living abroad in a multicultural context is a continuous learning experience for my eyes.