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Xiaoshi Zhong

UX researcher and service designer

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Xiaoshi Zhong

UX researcher and service designer

Happiness is a journey, not a destination. So, work like you don't need money, love like you've never been hurt, And dance like no one's watching. (Alfred D’Souza)

Xiaoshi Zhong has a master’s degree in interaction design from Domus Academy, Milan. Her previous work as a UI designer involved user interface visualization and concept development. Prior to beginning her career in design, she earned a Bachelor’s degree in Electrical Engineering.


At Experientia, Xiaoshi has worked on projects for the Chinese market. Her recent work has included UX and Service design for farm, store and online experience; and user analysis research.

Happiness is a journey, not a destination. So, work like you don't need money, love like you've never been hurt, And dance like no one's watching. (Alfred D’Souza)

What is happiness to you?

Happiness is living with the people I love; it is travel around world whenever I want; it is work that I’m interested in. Happiness is also reading a favorite book on a leisurely afternoon, a walk in the park after dinner, delicious cuisine. In fact, happiness is every simple moment I cherish.

What's one technology you'd like to invent?

A time machine: not to change the past, but to meet those who appear in my life once again.

How would you describe working at Experientia in three words?

Passionate, Friendly, Teamwork