We are an international experience design consultancy
With the behaviours and contexts of people driving our designs, we create product and service experiences that really matter.
About us
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Michele Visciola
Michele Visciola is President and one of the founding partners of Experientia. Michele is an international expert on usability engineering, human computer interaction and user-centred innovation. He has specific interests in new interfaces, notification systems, scenario design and the usability-aesthetics relationship.
Michele has participated in many national and international information system design projects, covering a wide range of expertise (from aeronautics to naval systems, and from internet to mobility systems). His long professional experience includes consultancy for companies such as Nokia Denmark, Research in Motion, Samsung, and Condé Nast.
As a university professor, he taught digital culture for designers at the Industrial Design Department of the Milan Polytechnic and “Evolution of people-centred design methods” at the Bicocca University of Milan. He has written and co-authored books and several papers, and he edited the scenario analysis section of the Book of Vision of the Wireless World Research Forum.
Visciola graduated in Cognitive Science and Human–Computer Interaction and Ergonomics from Rome University, Italy. He has finalized his specialization in Ergonomics of Man-Machine Systems at CNR, Italy’s National Research Centre, and in Business Administration at MIT’s Sloan School of Management, Boston, MA, USA.
Michele is also the wine selector in Experientia.
Any time you visit Turin, don’t forget to ask me for an unforgettable wine and olive oil experience.
▶▼ Publications
Articles in magazines, scientific reviews and Proceedings of international conferences- M.Visciola, “People-Centered Innovation or Culture Evolution?” Interactions: XVI.6, November / December, 2009.
- M. Visciola, E. O’Loughlin, I. Cassarino, “Live More Sustainably: Smart Tools Reduce Our Impact on the Environment,” User Experience Magazine: 8, 4, 2009.
- M. Visciola, “Encouraging Participatory Democracy: A Study of 30 Government Websites,” User Experience Magazine: 5, 4, 2006.
- K. Crisler, A. Aftelak, M. Visciola, “Considering the User in the Wireless World,” IEEE Communication Magazine: April, 2004.
- M. Visciola, et al. “Scenario Analysis,” World Wireless Research Forum, Eindhoven, April 2003.
- M. Visciola, “The User-Centered Perspective in the Design of Wireless Applications,” World Wireless Research Forum, Zurich, September 2003
- M. Visciola, “Some Reflections on User-Centred Design for Wireless Communication,” in Ubiquity. A Publication of the Association of Computing Machinery. ACM Press: Volume 4, Issue 8, April 16 – 22, 2003.
- A. Aimar, S. Scarrescia, C. Mulatti, M. Visciola, “Validazione di una griglia di misurazione dell’usabilità dei siti Web,” in Atti della Conferenza Nazionale SIG-Computer Human Interaction. Florence, 2001.
- M. Visciola, “Communication and coordination in aircraft maintenance,” in Proceedings of the sixth Conference on Cognitive Science Approaches to Process Control, Baveno 1997.
- M. Visciola, “Sicurezza, Fattore Umano e Banche Dati,” in Volabilità: Numero speciale su Human Factors in Aeronautica (con contributi dei principali esperti internazionali del settore). Registro Aeronautico Italiano, 1994.
- M. Visciola, “Progettazione centrata sull’utente: Stato dell’arte ed ipotesi di sviluppo,” in Atti del Convegno: La sala di controllo e l’interfaccia uomo-macchina nell’automazione industriale. ANIPLA, Milan, 1994.
- M. Visciola, “A frame to represent stories: the multimedia data-base for Human Factors in aeronautics,” in Proceedings of the 4th International Conference on Human-Machine Interaction and Artificial Intelligence in Aerospace, Toulouse (France), 1993.
- M. Visciola, “Stress e Piloti,” Sociologia del Lavoro: 44, 1991.
- M. Visciola, A. Armando, S. Bagnara, “On-line assistance in flight simulation learning tasks,” in Proceedings of the Fifth European Conference on Cognitive Ergonomics, Urbino, 1990.
- M. Visciola, “Pilot Error. Do we know enough?” in Proceedings of the Annual Conference of the Flight Safety Foundation: Flight Safety, an endless task, Rome, 1990.
- M. Visciola, A. Armando, S. Bagnara, “Errors while learning in Flight Simulation,” in Proceedings of the 2nd European Conference on Cognitive Science Approaches to Process Control, Siena, 1989.
- M. Visciola, S. Bagnara, “Studio di un caso di automazione di ufficio: trasformazioni del lavoro ed atteggiamenti degli operatori,” Sociologia del Lavoro: 33, 1988.
- M. Visciola, S. Bagnara, “Ergonomia cognitiva ed Interazione Uomo-Macchina a base informatica,” Giornale Italiano di Psicologia: XIV, 1987.
- M. Visciola, A. Rizzo, S. Bagnara, “Processi controllati volontari e automatici nella scherma,” in Atti del Quinto Congresso Nazionale della Divisione “Ricerca di base in Psicologia”, San Pellegrino Terme, 1986.
- A. Rizzo, M. Visciola, S. Bagnara, “La rilevazione degli errori ed il controllo cosciente dell’attività umana,” in Atti del Quinto Congresso Nazionale della Divisione “Ricerca di base in Psicologia”, San Pellegrino Terme, 1986.
- S. Bagnara, M. Diani, M. Visciola, “Office automation as an opportunity for the organizational check-up,” in International Scientific Conference: Work with Display Units, Stockholm, 1986.
- M. Visciola, M. Diani, S. Bagnara, “Participation as an adaptive process,” in Proceedings of the SME Conference, Boston, 1985.
- S. Bagnara, F. Novara, M. Visciola, “Ergonomia cognitiva nell’automazione degli uffici: affidabilità, fatica e carico di lavoro mentale nel lavoro via computer,” in Dalla Progettazione al Prodotto: i contributi dell’ergonomia, SIE, Milano, 1985.
- M. Visciola, “Il Concetto di Schema nella Psicologia Cognitivista,” Storia e Critica della Psicologia, 5, 1984.
- S. Bagnara, M. Visciola, “L’automazione di Ufficio: Riflessioni sulle condizioni di lavoro,” in L’automazione degli uffici: modelli cognitivi ed organizzativi, Enaip Formazione, Milan, 1984.
Book chapters
- M. Visciola, T. Turner, P. Pulli, P. Excell, “The Use of Scenarios for the Wireless World,” in Visions of Future Wireless World and Enabling Technologies, Ed. E. Mohr. New York: IEEE Press, 2004.
- M. Visciola, “Search Types and Context of Use in the Semantic Web,” in WISE – Web Information Systems Engineering, eds. F. Casati, et al. New York: IEEE Press, 2003.
- M. Visciola, “Designing for Usability and Quality Software: a case-study experience,” in Achieving Software Product Quality, eds. E. van Veenendaal and J. McMullan. The Netherlands: UTN Publishers, 1997.
- M. Visciola, “Working in automated cockpits,” in Human Factors Handbook, eds. G. Nooij and M. van Leeuwan. Amsterdam: Gower, 1991.
- A. Rizzo, S. Bagnara, M. Visciola, “Human error detection processes,” in Cognitive Engineering in Complex Dynamic Worlds, eds. E. Hollnagel, G. Mancini; D. Woods. New York: Academic Press, 1987.
- S. Bagnara, M. Visciola, “Ergonomia ed Interazione Uomo-Macchina,” in Interazione Uomo-Computer, ed. O. Stock. Rome: Pensiero Scientifico Editore, 1987.
- A. Rizzo, M. Visciola, S. Bagnara, “Usabilità del software: Appunti per una definizione e proposta di metodi di valutazione,” in Ergonomia del Software eds. S. Bagnara and A. Stajano. Milan: CLUP, 1987.
Books
- M. Visciola, Cultura Digitale per il Design. Milan: Apogeo (Forthcoming publication).
- M. Visciola, Elementi di Cultura digitale. Milan: CLUP 2003.
- M. Visciola, Usabilità dei Siti Web. Milan: Apogeo. 2000.
