We are an international experience design consultancy
With the behaviours and contexts of people driving our designs, we create product and service experiences that really matter.
Mark Vanderbeeken
Mark Vanderbeeken is a founding partner of Experientia, where he is involved with management, project supervision, editorial contributions, design policy and strategic communications.
Prior to starting Experientia, he was communications manager of Interaction Design Institute Ivrea (Ivrea, Italy), European communications coordinator for the World Wide Fund for Nature (or WWF, Copenhagen, Denmark), marketing director of Gwathmey Siegel & Associates Architects (New York, USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Antwerp, Belgium).
He is the author of Experientia’s successful experience design blog Putting People First, has set up a professional blog on e-democracy, and writes for Core77, the well-known USA-based online design magazine.
He studied visual and cognitive psychology at the University of Leuven, Belgium and obtained a master’s degree in cognitive psychology at Columbia University, New York. He speaks English, French, German, Italian and Dutch.
Experientia worked out beyond what I ever could have imagined. It has become a deeply exciting and profoundly gratifying endeavour.
▶▼ Publications
- M. Vanderbeeken, E. O’Loughlin, “Sustainable change: Discovering motivations and building a community of values”, Canvas8, November, 2010.
- M. Vanderbeeken, “Taking a broader view of the human experience”, Interactions: XVI.2, March/April 2009.
- A. Cereijo-Roibás, M. Vanderbeeken, N. Clavin, J.C. Zoels, “Engaging developing markets”, Interfaces: 81, Winter 2009.
- M. Vanderbeeken, M. Caines, “The best design policies are local: A review of the Shaping the Global Design Agenda Conference,” Core77: 25 November 2008
- M. Vanderbeeken, “Interview with Hillary Cottam,” Torino World Design Capital, December 2008.
- M. Vanderbeeken, “Jonathan Kestenbaum: Stimulating design and innovation,” Torino World Design Capital, October 2008.
- M. Vanderbeeken, “Changing the change: A call to action,” Core77: 13 July 2008.
- M. Vanderbeeken, “Flexibility: Design in a fast changing society,” Core77: 29 June 2008.
- M. Vanderbeeken, “Art centre college opening up a global debate,” Putting People First, blog, 12 March 2008.
- M. Vanderbeeken, “Bruce Sterling: A conversation about Turin,” Torino World Design Capital, March 2008.
- M. Vanderbeeken, “Experientia interviews Anne Kirah, senior design anthropologist at Microsoft,” Putting People First, blog, 13 November 2006.
- M. Vanderbeeken, “Experientia interviews Paola Zini, director of Torino 2008 World Design Capital,” Putting People First, blog, 4 April, 2007.
- M. Vanderbeeken, ““Experientia interviews…”: a new interview series on user experience and innovation (Interview with Richard Eisermann),” Putting People First, blog, 17 January 2006.
- M. Vanderbeeken, J.C. Zoels, “Processing – Programming as Art,” Cluster 1, Magazine for Art and Technology: Turin, 2003.
Putting People First