Mark Vaderbeeken is a specialist in visioning, identity development and strategic communications and has worked in Italy, Denmark, the USA and Belgium.
He was communications manager of the Interaction Design Institute Ivrea (Ivrea, Italy), European communications coordinator for the
World Wide Fund for Nature (or WWF, Copenhagen, Denmark), marketing director of Gwathmey Siegel & Associates Architects (New
York, USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Antwerp, Belgium). He is the author of Experientia’s successful experience design blog Putting People First.