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Grace Lin

Scenario Lab founder and COO

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Der Jang Yu

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Mark Vanderbeeken

Grace Lin

Scenario Lab founder and COO

Grace Lin is a pioneer of applying ethnographic research to design, and is also a founder of Scenario Lab Taiwan. Scenario Lab is a Taiwan-based design research firm that provides tech companies and research institutes with innovation-related services, and which frequently collaborates with Experientia on projects based in Asia.


Grace specializes in scenario acquisition (life style research, ethnographic research, concept evaluation), human factors and usability. She has conducted more than a thousand sessions of qualitative research covering a wide range of projects and areas such as: tourism, housing and real estate, food culture, middle and old age mobile care, healthcare, direct marketing, convenience stores, sustainability, micro-enterprises, automotive, and digital lifestyles. She helps translate research results into enterprise business solutions and strategic tools so that companies can innovate their user experiences. Grace is currently an assistant professor at the Institute of Services Science of National Tsing Hua University and an Adjunct Lecturer in the Department of Communication and Technology of National Chiao Tung University.