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Der Jang Yu

Scenario Lab founder and R&D director

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Der Jang Yu

Scenario Lab founder and R&D director

Der Jang Yu is one of the founders of Scenario Lab in Taiwan. Scenario Lab is a Taiwan-based design research firm that provides tech companies and research institutes with innovation-related services, and which frequently collaborates with Experientia on projects based in Asia.


Der Jang is a scenario-based design builder and implementer, specializing in scenario-led innovation, enterprise process innovation and design, user-centered design and behavioral design. He has conducted more than one hundred innovation-led workshops on human-centered design perspectives in companies such as: Asus, Dell, BenQ, Wistron, ASKEY, Quanta, TSMC, EPISTAR, HUGA, World Vision International, SYM, Acer, DynaComware, Global Views, Tex-Ray, EDT, Mobile Action, ITRI Creativity Lab, CPC, Taiwan Textile Research Institute, Topology Research Institute, Digital Home SIG, M-Taiwan, Beijing UPA, Shanghai Yiren Information Technology Co.,Ltd., Sichuan Changhong Innovation Design Centre, TCL, National Chiao Tung University, Shih Chien University, Providence University, and Japan Future University Hakodate. He is currently an assistant professor at the National Tsing Hua University and a guest lecturer at the University of Hong Kong.