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Caterina Manolino

Information architect and UX researcher

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Caterina Manolino

Information architect and UX researcher

Ideas are not cheap, they are free and incredibly valuable

Caterina has a master’s degree in communication in the information age from the University of Turin.


In Experientia since 2012, she deals with information architecture and research projects. 
What she likes the most about UX design and design thinking is the possibility to encourage and facilitate creativity. 




Since she cannot stop studying she is now getting a certification as business coach from the ICF (International Coaching Federation). 




Before joining Experientia, she worked as copywriter and information architect in Domino, and as copywriter and public affairs head assistant at Seat Pagine Gialle. In 2010 she won Telecom’s Working Capital project for innovative web 2.0 projects with Fairytaling, 2.0 for edutainment.


Aside from her mother tongue Italian, Caterina is also fluent in English, French and Spanish.

Ideas are not cheap, they are free and incredibly valuable

What is happiness to you?

An infinite library.

If you could go back in time, what year would you travel to?

In 1965, when the Beatles came to Italy.

You've been invited to the next TED Talk. What's your talk about?

The importance of being lazy.